As Behavior Analysts, one of the most common questions we receive from families is, ‘Why is ABA called evidence based therapy?’ The answer lies in the way we, as clinicians, approach learning, behavior, and progress. Applied Behavior Analysis (ABA) is not a trend or a one size fits all intervention; it is a scientifically validated approach supported by decades of research demonstrating measurable outcomes across communication, social, and adaptive domains. When we say evidence based, we mean that every decision we make from setting goals to modifying programs is guided by observable data and supported by research. In practice, this means that we do not rely on intuition alone. We collect data on how a child responds to specific teaching strategies, analyze progress over time, and adjust our approach to ensure that learning remains effective and meaningful. At Exploring Minds, we combine the science of ABA with a whole child perspective. This means that while our programs are grounded in data and behavioral principles, they also consider the child’s emotions, relationships, sensory experiences, and family context. Our clinicians collaborate with speech language pathologists, occupational therapists, and mental health professionals to ensure that learning happens in harmony with the child’s overall development. Evidence based does not mean rigid; it means intentional, informed, and compassionate. By integrating ABA within a broader developmental framework, we ensure that each child receives support that honors both science and humanity.